PENYEBARAN TEKNOLOGI KONSERVASI LAHAN KERING MELALUI PEMUKA PENDAPAT DI KABUPATEN BANTUL PROPINSI DAERAH ISTIMEWA YOGYAKARTA (THE DISSEMINATION OF DRYLAND CONSERVATION TECHNOLOGY BY OPINION LEADERS IN BANTUL DISTRICT, YOGYAKARTA)
Keywords:
the role of opinion leaders, dissemination, ry land conservation technology localization quotient, income surplusAbstract
The research aims to know the dissemination of conservation technology by opinion leaders, extension agents, and the media. Primary data collecting was done through interviews of 60 samples. Data analysis was conducted with ANOVA. The research reveals that dissemination of conservation technology at higher levels and the role of opinion leaders are more influential to the diffusion level of conservation technology than those of extension agents and the media.
References
Anonim. 1999. Penyusunan Skala Psikologi. Pustaka Pelajar. Yogyakarta.
______.2002. Pengembangan Alat Ukur Psikologis. Penerbit Andi. Yogyakarta.
Azwar, S. 1998. Sikap Manusia : Teori dan Pengukurannya. Pustaka Pelajar. Yogyakarta.
Crouch, B. R and Chamala, S. 1981. Extension Education and Rural Development : Experience in Strategies for Planned Change. John Wiley and Son Ltd. Brisbane.
Depari, E dan MacAndrews, C. 1982. Peranan Komunikasi Massa dalam Pembangunan. Gadjah Mada University Press. Yogyakarta.
Effendy, Onong U. 1999. Ilmu Komunikasi : Teori dan Praktek. PT. Remaja Rosdakarya. Bandung.
Haryono, S.K, Hartono, S, Sunarminto, B.H, Prayitno, D, Toekidjo, Sutrisno, D, Prodjosuhardjo, M, Mardiyatmo. 1996. Studi Evaluasi Pelaksanaan Proyek Pengembangan Wilayah Perbukitan Kritis Yogyakarta (YUADP/Bangun Desa II). BAPPEDA Tk. I DIY dan Faperta UGM. Yogyakarta.
Hubeis, Aida, V.S.,Tjiptopranoto, P.,Ruwiyanto, W. 1992. Penyuluhan Pembangunan Di Indonesia Menyongsong Abad XXI. PT. Pustaka Pembangunan Swadaya Nusantara. Jakarta.
Kerlinger, F.N. 1990. Asas-asas Penelitian Behavioral. Gadjah Mada University Press. Yogyakarta.
Mulyana,D. 2000. Ilmu Komunikasi Suatu Pengantar. PT. Remaja Rosdakarya. Bandung.
Rahayu, L. 1997. Partisipasi Masyarakat dalam Pembangunan Hutan (Studi Kasus di
Daerah Kritis di Kabupaten Gunung-kidul). Tesis. Fakultas Pascasarjana UGM. Yogyakarta.
Rakhmat, J. 2000. Psikologi Komunikasi. PT. Remaja Rosdakarya. Bandung.
Ray, G. L. 1998. Extension Communication and Management. Naya Prokash 206 Bidhan Sarani. Calcutta.
Rogers, E. M. 1995. Diffusion of Innovations. The Free Press. New York.
Rogers, E. M., Burdge, R.J., Korsching, P.F., Donnermeyer, J.F. 1988. Social Change in Rural Societies. Prentice Hall, Inc. New Jersey.
Rogers, E. M and Shoemaker, F. F. 1971. Communication of Innovations : A Cross-Cultural Approach. The Free Press. New York and Collier MacMillan Publishers. London.
Saleh, A. 1988. Hubungan Beberapa Karakteristik dan Perilaku Komunikasi Pemuka-pemuka Tani dalam Diseminasi Teknologi Model Farm Di Daerah Aliran Sungai (DAS) Citanduy, Ciamis, Jawa Barat. Tesis. Fakultas Pascasarjana IPB. Bogor.
Santoso, S. 2001. SPSS Versi 10 Mengolah Data Statistik Secara Profesional. PT. Elex Media Komputindo. Jakarta.
Sukmana, S. 1990. Risalah Pemaparan Hasil Penelitian UACP-FSR Penyuluhan dan Survei Tanah. P3HTA. Salatiga.
Sumanto. 1990. Metodologi Penelitian Sosial dan Pendidikan. Penerbit Andi. Yogyakarta.
Suryabrata, S. 1987. Metodologi Penelitian. Rajawali. Jakarta.
Valera, J.B., Martinez, V.A., Plopino, R.F. 1987. Extension Delivery Systems. Island Publishing House, Inc. Manila.
Van den Ban, A.W dan Hawkins, H.S. 1999. Penyuluhan Pertanian. Kanisius. Yogyakarta.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
